InfiNET Marketing

Word of Mouth Marketing Needs to Come from Someone Else’s Mouth Today I found out that our Danville San Ramon Real Estate Blog is ranked in the Top 100 real estate blogs by Technorati. It got me to thinking about marketing, rankings, blogging, branding – you know, the whole gamut of getting the word out [...]

REALTORS, Farming & the Cash Cow or Golden Goose Seldom do we find money growing on trees, a goose laying golden eggs or the proverbial cash cow in our backyard. Many successful REALTORS have the next best thing, a farm that produces real estate transactions year after year. Successful farming in real estate takes commitment, [...]

Be a Niche Expert Choosing the right niche market in real estate can be as easy as going with your established expertise & experience. When we are passionate about something, we generally become very knowledgeable about it. What are you passionate about? Where’s your expertise?

Real Estate Niches (Riches) Four things to consider when deciding on YOUR niche: 1)   Is this niche enough to sustain your business model? Know your numbers. 2)   Can you easily access this target group? 3)   How will you connect with this group? How do they like to communicate? 4)   Do you have an affinity or [...]

Social Media and the Law of Attraction Are you unwittingly applying the Law of Distraction to your online marketing efforts? If we want to use social media effectively to bring in new business, we need to apply the “law of attraction” to our efforts. Simply put, the social media law of attraction is this – [...]

Basic Business Principles Remain in Effect with Niche Marketing & Social Media People are always asking us – what generates sales and business? The answer to this is very simple – the same things that have always generated sales and business. Social media isn’t some magical medium that absolves us from practicing basic business, marketing [...]

Bringing the Power of Blogging to Real Estate In 2002/2003 the power of blogging was discovered. The power of blogging is simply this – blogs, in general, produce higher rankings in search engine results with less effort than traditional websites. Google ended 2008 with 63.5 percent market share of all search and 90% of all [...]

The SOCIAL MEDIA Phenomena YouTube has over 100 million videos If Facebook were a country, it would the world’s 4th most populated country 45 million updates are posted on Facebook daily Approximately 25 million Tweets are posted every day 80% of corporations use LinkedIn to fill job openings Word of Mouth Marketing is the most [...]

REALTORS – Note these Niche Marketing Mistakes Too late to the market – Case in point – most real estate agents wasting their money at this late date in hopes of becoming an REO or Short Sale Specialist are, in many cases, decreasing their bottom line. They have become the end-clients in a very profitable [...]

Niche Marketing is about Quality NOT Quantity Niche marketing is about high margins not high volume. Applying a social media strategy to this concept may seem like going against the flow in today’s wild-west social media environment where the size of the social network is often emphasized, but implementing a focused social media strategy to [...]