InfiNET Marketing

REALTORS, Farming & the Cash Cow or Golden Goose Seldom do we find money growing on trees, a goose laying golden eggs or the proverbial cash cow in our backyard. Many successful REALTORS have the next best thing, a farm that produces real estate transactions year after year. Successful farming in real estate takes commitment, [...]

Be a Niche Expert Choosing the right niche market in real estate can be as easy as going with your established expertise & experience. When we are passionate about something, we generally become very knowledgeable about it. What are you passionate about? Where’s your expertise?

Real Estate Niches (Riches) Four things to consider when deciding on YOUR niche: 1)   Is this niche enough to sustain your business model? Know your numbers. 2)   Can you easily access this target group? 3)   How will you connect with this group? How do they like to communicate? 4)   Do you have an affinity or [...]

What’s Your Social Media Value Proposition? Every friend or follower needs to realistically represent real potential business and not just increased numbers. Why? Because social media is about building relationships and engaging people in ongoing conversations. This increases the time and attention demands of that relationship and exponentially increases the demands on your time and [...]

Bringing the Power of Blogging to Real Estate In 2002/2003 the power of blogging was discovered. The power of blogging is simply this – blogs, in general, produce higher rankings in search engine results with less effort than traditional websites. Google ended 2008 with 63.5 percent market share of all search and 90% of all [...]

10 Points on How to Develop a Niche Market Benefits of Niche marketing More bang for buck More and better leads More and better referrals More and better Word Of Mouth Marketing Leverage your strengths Live your passion/bliss

REALTORS – Note these Niche Marketing Mistakes Too late to the market – Case in point – most real estate agents wasting their money at this late date in hopes of becoming an REO or Short Sale Specialist are, in many cases, decreasing their bottom line. They have become the end-clients in a very profitable [...]

Niche Marketing is about Quality NOT Quantity Niche marketing is about high margins not high volume. Applying a social media strategy to this concept may seem like going against the flow in today’s wild-west social media environment where the size of the social network is often emphasized, but implementing a focused social media strategy to [...]

Niche Marketing Focus for Real Estate Agents The client is at the top of our agenda and list of priorities Specialize in the client’s unique needs Discover better ways of doing what the client values Educate & inform the client More personal care and service to the client Deeper commitment to the client

Reputation is critical in Niche Marketing In fact, our reputation is our branding in niche marketing. Consequently, it is imperative that we build our reputation with a well-considered strategy and that we monitor and protect our reputation online and offline. (Get a Gmail Account – you’ll need it – then start using Google Alerts.)