InfiNET Marketing

Know Your Social Media Marketing Goals How do we measure success in using social media? We are in the real estate business to earn a living. The bottom line has to be that our business is prospering and growing financially. Anything that doesn’t support this effort or takes time, energy and money away from activities [...]

Bringing the Power of Blogging to Real Estate In 2002/2003 the power of blogging was discovered. The power of blogging is simply this – blogs, in general, produce higher rankings in search engine results with less effort than traditional websites. Google ended 2008 with 63.5 percent market share of all search and 90% of all [...]

Niche Marketing & the Big 4 in Social Media Focus, commitment and consistency are critical to using social media to brand and dominate a niche market in real estate. With hundreds of social media sites available, we believe that concentrating your efforts on the big 4 in social media will give you the biggest return [...]

Herbert Simon was perhaps the first person to articulate the concept of attention economics when he wrote: “…in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a [...]

LinkedIn is a business networking site that we recommend to most of our clients. Here is Craig’s profile on LinkedIn. LinkedIn allows you and others to leverage the power of search and six-degrees of separation to increase your business revenues and network. I’m On LinkedIn, Now What? is a great little book by Jason Alba [...]