InfiNET Marketing

Know Your Social Media Marketing Goals How do we measure success in using social media? We are in the real estate business to earn a living. The bottom line has to be that our business is prospering and growing financially. Anything that doesn’t support this effort or takes time, energy and money away from activities [...]

Basic Business Principles Remain in Effect with Niche Marketing & Social Media People are always asking us – what generates sales and business? The answer to this is very simple – the same things that have always generated sales and business. Social media isn’t some magical medium that absolves us from practicing basic business, marketing [...]

Help Keep the “Social” in Social Media How do you like your vegetables – fresh, frozen or canned? Are your social media friends, followers and associates canned or alive? Converting lookers into prospects and then real estate clients is the goal of all branding and marketing efforts – online and offline. The same principles apply [...]

Bringing the Power of Blogging to Real Estate In 2002/2003 the power of blogging was discovered. The power of blogging is simply this – blogs, in general, produce higher rankings in search engine results with less effort than traditional websites. Google ended 2008 with 63.5 percent market share of all search and 90% of all [...]

The SOCIAL MEDIA Phenomena YouTube has over 100 million videos If Facebook were a country, it would the world’s 4th most populated country 45 million updates are posted on Facebook daily Approximately 25 million Tweets are posted every day 80% of corporations use LinkedIn to fill job openings Word of Mouth Marketing is the most [...]

Niche Marketing & the Big 4 in Social Media Focus, commitment and consistency are critical to using social media to brand and dominate a niche market in real estate. With hundreds of social media sites available, we believe that concentrating your efforts on the big 4 in social media will give you the biggest return [...]

Use the Power of Social Media to Own YOUR Real Estate Niche People do not buy products – they buy solutions Is it possibler leverage the Internet and Social Media to own the niche markets of your choice.Can you choose YOUR niche markets and own them on the Internet and in the real world by [...]

Cash Back Rewards for Word of Mouth Marketing A recent article by Bloomberg News notes how many retailers are looking to online sales to rescue them from the downturn in the economy and to prop up holiday season sales. One retail consultant believes that it is online sales that will propel the retail  industry out [...]

Herbert Simon was perhaps the first person to articulate the concept of attention economics when he wrote: “…in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a [...]

Facebook Fanatic by the editors of Bottletree Books Facebook Fanatic was, I believe, the first book of any significance on the market about Facebook. The subtitle – Explode Your Popularity, Buzz Your Band and Secure Your Privacy on Facebook should have read – Explode Your Popularity, Buzz Your Brand and Secure Your Privacy on Facebook. [...]