Cashing In with Content by David Meerman Scott David Meerman Scott wrote a fantastic classic – The New Rules of Marketing & PR. I’ve recommended that book to dozens of peopoe and given several copies away. Cashing In with Content, published in 2005, was a disappointment. I guess that is to be expected with how [...]
Posts Tagged ‘content marketing’
Content – The Goly Grail of eMarketing
Posted on November 27th, 2008 by InfiNET Marketing
Filed under: Book Reviews