InfiNET Marketing

Niche Marketing Focus for Real Estate Agents

• The client is at the top of our agenda and list of priorities
• Specialize in the client’s unique needs
• Discover better ways of doing what the client values
• Educate & inform the client
• More personal care and service to the client
• Deeper commitment to the client

It’s not me, me, me – it’s them, them, them. Niche marketing service needs to include added value for the client.

The housing market is still facing significant challenges. Niche marketing can help you be among the healthy survivors.

Niche Market Characteristics:

• Sufficient size – a niche market needs to be large enough to produce a consistent flow of business.
• Market opportunity – it’s important to choose a niche market that isn’t over “fished” or “farmed.”
• Growth potential – targeting a niche market that also represents a growing demographic shift means more future business and also an opportunity to stake a claim early in an emerging market.
• Purchasing ability – obviously, we need to choose a niche market where the end-client can afford our product/service – a new home and the expenses associated with being a homeowner.
• Need for special treatment – niche markets are populated with people who have special needs – they need special treatment to address those needs.
• Customer goodwill – successful niche marketers are ambassadors of goodwill for their niche market – individually toward their clients and generally as a champion of the niche values and needs
• Opportunity to exercise superior competence – niche markets give us an opportunity to excel. This excellence will carry over into other areas of our lives and business.

Social media, the Internet and technology provide us with the means to match specific customer requirements with specific resources and tools that will empower the customer/client.

Next Post in the Series on Using Social Media to Dominate Your Real Estate Niche Market:

• Niche Marketing Quality

Subscribe to our articles: (addresses are not collected or added to any list for any other purpose)

(Read the entire series on Niche Marketing in Real Estate)