InfiNET Marketing

Real Estate Niches (Riches)

Four things to consider when deciding on YOUR niche:

1)   Is this niche enough to sustain your business model? Know your numbers.

2)   Can you easily access this target group?

3)   How will you connect with this group? How do they like to communicate?

4)   Do you have an affinity or commonality for this group? How can you build relationship with this segment?

RESPA – As a Realtor or Real Estate Agent, RESPA does not prohibit you from branding yourself as a specialist to any group of people or promoting yourself as such. What RESPA does do, is prohibit you from discriminating against anyone due to race, religion, sex, etc. So, you can be a “single woman homeowner” specialist, belong to “single women groups,” and promote yourself as such as long as you continue to sell your “single woman” client’s home to whomever wants to buy it.

The largest, most powerful niche market in real estate, at least in North America, is single women. Single women homeowners are the second largest demographic of homeowners in the U.S. and Canada. Realtors who want to distinguish themselves as women homeowner experts can do so without violating RESPA. As a woman homeowner expert, you can belong to women business networks, women social networks, women golf groups and the like – all without violating RESPA.

Mix & Match to Find Your Niche

• Gender
• Age - Gen Y, Gen X, Boomers, Seniors
• Property Type – Condos, Single Family, Beach, Golf, Horse, Mountain, Ski, Vacation, Luxury, City, Country, Distressed (Short Sale / Foreclosure ), You Name It
• Same Sex Partners
• Ethnic Groups – Hispanic, Chinese, Indian, French, etc. If you are from another country and speak the language, a blog in your native language is a powerful way to bring your countrymen to you.
• Buyers – First Time, Move Up, Investor
• Sellers – Homeowner, Estate (Probate, Heir), Bank or Lending Institution
• Associations (Religious, Community, Professional, Sports, etc.) – Alumni, Golf Club, Poker Club, Newcomers Club, Masons, Elks, PTA, Soccer, You Name It
• Geographical Farm – neighborhood specialist

The Internet & social media make it possible for consumers to find the specific person, group or item of interest to them. This is why niche marketing is exploding today as never before. The Internet makes it possible to find a Realtor who specializes in helping red-headed, green-eyed, guitar players with 3-legged dogs. Social media makes it possible to for all red-headed, green-eyed, guitar players with 3-legged dogs to interact with each other online.

Next Post on Using Social Media to Dominate Your Real Estate Niche Market:

• Niche Experts Needed in Real Estate

(Read the entire series on Niche Marketing in Real Estate)