InfiNET Marketing

Be a Niche Expert

Choosing the right niche market in real estate can be as easy as going with your established expertise & experience. When we are passionate about something, we generally become very knowledgeable about it. What are you passionate about? Where’s your expertise?

Don’t put all your eggs in one big basket by becoming just another REALTOR – a real estate agent that simply does it all as needed. Excel & stand out in some area that sets you apart and calls attention to specific areas of expertise.

Don’t spread your marketing dollars too thin- easy to do if you are trying to cover all of the bases of being just another real estate agent. Effective niche marketing is about going deep in a narrow segment. Niche Marketing or Affinity Marketing is about being top of mind in a smaller segment which will provide you “brand recognition” rather than trying to compete with all the other professionals in “blanket marketing” of a larger segment.

As a niche expert, we want to stress our ability to solve the problems and handle the unexpected within our niche market. Communicating and educating are the primary activities associated with successful niche marketers. What do your niche clients need or need to know? What changes in the industry or market will impact your niche? What are the market trends in your niche?

Create a resource of vendors and resources that is valuable to your niche. Become a recognized “connector” for your niche.

Connectors are said by author Malcolm Gladwell to be people in a community who know large numbers of people and who are in the habit of making introductions. A connector is essentially the social equivalent of a computer network hub. Connectors usually know people across an array of social, cultural, professional, and economic circles, and make a habit of introducing people who work or live in different circles.

Blogging & social media are perfect venues to establish and support your recognition as a niche market expert. Learning how to use Internet and social media search effectively will help you to locate the specific people who are in need of your expertise.

Next Post on Using Social Media to Dominate Your Real Estate Niche Market:

• Real Estate Niche Marketing – Geographical Farming

(Read the entire series on Niche Marketing in Real Estate)