InfiNET Marketing

Word of Mouth Marketing Needs to Come from Someone Else’s Mouth Today I found out that our Danville San Ramon Real Estate Blog is ranked in the Top 100 real estate blogs by Technorati. It got me to thinking about marketing, rankings, blogging, branding – you know, the whole gamut of getting the word out [...]

Internet Marketing is a Must Have for Any Business Back in 1997 it was difficult to convince business owners that they needed a website. A website, at that time, was way down on the list of priorities for most business owners. It was unfortunate, because the early adopters are reaping the rewards of great search [...]

Here Lies Yahoo – R.I.P. – Born a Visionary, Died Trying Takeover talk swirls over Yahoo says the headline in USA Today and the first sentence of the article is a question – Is there a “for sale” sign on Yahoo’s front lawn? Is “Rest in Peace” inevitable for Yahoo!? What a shame that would [...]

REALTORS, Farming & the Cash Cow or Golden Goose Seldom do we find money growing on trees, a goose laying golden eggs or the proverbial cash cow in our backyard. Many successful REALTORS have the next best thing, a farm that produces real estate transactions year after year. Successful farming in real estate takes commitment, [...]

Be a Niche Expert Choosing the right niche market in real estate can be as easy as going with your established expertise & experience. When we are passionate about something, we generally become very knowledgeable about it. What are you passionate about? Where’s your expertise?

Real Estate Niches (Riches) Four things to consider when deciding on YOUR niche: 1)   Is this niche enough to sustain your business model? Know your numbers. 2)   Can you easily access this target group? 3)   How will you connect with this group? How do they like to communicate? 4)   Do you have an affinity or [...]

Social Media Capital‘s ROI The return on investment for implementing a social media marketing strategy for your business comes in two forms: 1) revenue and 2) social media capital.

What’s Your Social Media Value Proposition? Every friend or follower needs to realistically represent real potential business and not just increased numbers. Why? Because social media is about building relationships and engaging people in ongoing conversations. This increases the time and attention demands of that relationship and exponentially increases the demands on your time and [...]

Social Media and the Law of Attraction Are you unwittingly applying the Law of Distraction to your online marketing efforts? If we want to use social media effectively to bring in new business, we need to apply the “law of attraction” to our efforts. Simply put, the social media law of attraction is this – [...]

Know Your Social Media Marketing Goals How do we measure success in using social media? We are in the real estate business to earn a living. The bottom line has to be that our business is prospering and growing financially. Anything that doesn’t support this effort or takes time, energy and money away from activities [...]