Archive for the ‘Networking’ Category

Word of Mouth Marketing – Rewarding Social Networks

Cash Back Rewards for Word of Mouth Marketing A recent article by Bloomberg News notes how many retailers are looking to online sales to rescue them from the downturn in the economy and to prop up holiday season sales. One retail consultant believes that it is online sales that will propel the retailĀ  industry out [...]

Attention Economics

Herbert Simon was perhaps the first person to articulate the concept of attention economics when he wrote: “…in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a [...]

Referrals – The Business of Business

How’s Your Business Referral Index? Ask anyone in business, especially small business owners or independent contractors, and they will tell you – referrals are the life blood of my business. Everyone loves referrals. Referrals often lead to the smoothest deals. I’m Never Too Busy to Take Your Referral We Appreciate Your Referrals We Value Your [...]