InfiNET Marketing

Cashing In with Content by David Meerman Scott David Meerman Scott wrote a fantastic classic  – The New Rules of Marketing & PR. I’ve recommended that book to dozens of peopoe and given several copies away. Cashing In with Content, published in 2005, was a disappointment. I guess that is to be expected with how [...]

PowerPoint Presenters – The Good, The Bad & The Class Clowns When it comes to PowerPoint presentations, I’m no expert, but I have sat in the audience too many times and been bored to death, entertained to the point of silliness, or been wowed at what I learned and experienced. PowerPoint – The Bad Droning [...]

Made to Stick by Chip Heath & Dan Heath Made to Stick is/was a very popular book in the realm of marketing and branding. Subtitled – Why Some Ideas Survive and Other Die, the book explores just that – what makes an idea stick in the minds’ of people. Made to Stick is a book [...]

Internet Riches by Scott Fox Anyone can be a millionaire with these powerful proven strategies! So shouts the golden star burst on the cover of Internet Riches. Subtitled – The Simple Money-Making Secrets of Online Millionaires. I read a lot of books and blogs dedicated to Internet Marketing. I’m a person who believes money is [...]

Strategies & Tools for Corporate Blogging by John Cass Savvy business owners and corporation are reaping the rewards of blogging and social networking. These proactive social marketers are carving out their niche market real estate on the Internet while their competitors remain asleep at the wheel. The Internet with it’s awesome database of information and [...]

Facebook Fanatic by the editors of Bottletree Books Facebook Fanatic was, I believe, the first book of any significance on the market about Facebook. The subtitle – Explode Your Popularity, Buzz Your Band and Secure Your Privacy on Facebook should have read – Explode Your Popularity, Buzz Your Brand and Secure Your Privacy on Facebook. [...]

Landing Page Optimization by Tim Ash Landing Pages are specific web pages built to optimize your site for search engine ranking. The point is to have your web page come up as high in the search results returned as possible, preferably number one. SEO (search engine optimization) is supposed to be the science of making [...]

Biz Blog Marketing by Doug Williams is a good read for any business thinking of starting a blog to connect with customers, clients and communitiy. Every business should be blogging! Some quotes from Doug: Blogs allow us to reach our targeted marketing niche. Blogs are the most trusted media source for useful information according to [...]

LinkedIn is a business networking site that we recommend to most of our clients. Here is Craig’s profile on LinkedIn. LinkedIn allows you and others to leverage the power of search and six-degrees of separation to increase your business revenues and network. I’m On LinkedIn, Now What? is a great little book by Jason Alba [...]

I found Word of Mouth Marketing by Andy Sernovitz to be a little disappointing. I don’t think this is Andy’s fault. The book would be a great read for someone new to marketing. I like to highlight excerpts and dog-ear page corners to mark items that provoke me. In Word of Mouth Marketing, I had [...]