InfiNET Marketing

I found Word of Mouth Marketing by Andy Sernovitz to be a little disappointing. I don’t think this is Andy’s fault. The book would be a great read for someone new to marketing.

I like to highlight excerpts and dog-ear page corners to mark items that provoke me. In Word of Mouth Marketing, I had two pages dog-eared and those were at the front of the book.

Though disappointed, I don’t consider the book a waste of time or money. It was a good refresher. The longer in tooth I get, the more valuable I find it to rototill the gray matter and bring old ideas back into the light of day for review.