InfiNET Marketing

Made to Stick by Chip Heath & Dan Heath

Made to Stick is/was a very popular book in the realm of marketing and branding. Subtitled – Why Some Ideas Survive and Other Die, the book explores just that – what makes an idea stick in the minds’ of people.

Made to Stick is a book as much about psychology as it is about marketing. In fact most, most of marketing is about psychology. Oh sure, there are the nuts & bolts of marketing – do this, do that, monitor this, monitor that, but in the end marketing is about getting people to buy or use your product or service. And that is all about what motivates people to make the choices they do.

Made to Stick is an easy read and full of anecdotes. The book reduces “sticking” to six principles:

• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• Stories

Evidently, stickiness is a key to SUCCESS.