InfiNET Marketing

Landing Page Optimization by Tim Ash

Landing Pages are specific web pages built to optimize your site for search engine ranking. The point is to have your web page come up as high in the search results returned as possible, preferably number one.

SEO (search engine optimization) is supposed to be the science of making this happen. Unfortunately, what we find these days are a host of pretenders, bunch of SEO charaltans. If you’ve had a website for more than 6 months, you’ve probably been approached by a dozen or more experts that want to sell you their services to get you to the top of Google.

Most of these “SEO experts” want you to pay them several hundred dollars a month for them to optimize a 3 or 4 word phrase for your site. The more words in a phrase, generally the easier it is to get it to the top of the search engines. The question is – how many potential clients will search on that phrase?

Landing Page Optimization by Tim Ash is a book for serious SEO masters. Tim lays it all out in detail which is why he can subtitle the book – The Definitive Guide to Testing and Tuning for Conversions. A degree in marketing dynamics and statistics will help.

The book is not for the casual reader, it’s for those serious about search engine optimization, funneling website visitors to a take action page, and converting those visitors into clients or customers.