InfiNET Marketing

Facebook Fanatic by the editors of Bottletree Books

Facebook Fanatic was, I believe, the first book of any significance on the market about Facebook. The subtitle – Explode Your Popularity, Buzz Your Band and Secure Your Privacy on Facebook should have read – Explode Your Popularity, Buzz Your Brand and Secure Your Privacy on Facebook. It’s amazing what a single “r” can do.

Facebook, Myspace and other social networking sites are still a wildcard for most businesses and marketers. Very few businesses have seen any significant measurable financial results from social networking efforts. The social capital return and branding results are a different story. Facebook and other social networking sites have been instrumental in helping ot create buzz and awareness.

Facebook Fanatic is still a good place to start to get a basic overview of Facebook.