InfiNET Marketing

REALTORS, Farming & the Cash Cow or Golden Goose

Seldom do we find money growing on trees, a goose laying golden eggs or the proverbial cash cow in our backyard. Many successful REALTORS have the next best thing, a farm that produces real estate transactions year after year. Successful farming in real estate takes commitment, consistency and perseverance. Read the rest of this entry »

Be a Niche Expert

Choosing the right niche market in real estate can be as easy as going with your established expertise & experience. When we are passionate about something, we generally become very knowledgeable about it. What are you passionate about? Where’s your expertise? Read the rest of this entry »

Real Estate Niches (Riches)

Four things to consider when deciding on YOUR niche:

1)   Is this niche enough to sustain your business model? Know your numbers.

2)   Can you easily access this target group?

3)   How will you connect with this group? How do they like to communicate?

4)   Do you have an affinity or commonality for this group? How can you build relationship with this segment? Read the rest of this entry »

Social Media Capital‘s ROI

The return on investment for implementing a social media marketing strategy for your business comes in two forms: 1) revenue and 2) social media capital. Read the rest of this entry »

What’s Your Social Media Value Proposition?

Every friend or follower needs to realistically represent real potential business and not just increased numbers. Why? Because social media is about building relationships and engaging people in ongoing conversations. This increases the time and attention demands of that relationship and exponentially increases the demands on your time and attention as your networks grow – unless you believe that broadcasting will grow your business. Read the rest of this entry »

Social Media and the Law of Attraction

Are you unwittingly applying the Law of Distraction to your online marketing efforts?

If we want to use social media effectively to bring in new business, we need to apply the “law of attraction” to our efforts. Simply put, the social media law of attraction is this – every action we take is intended to attract the attention & interest of potential clients. If our interest in using social media is to increase our business and branding, then this has to be our fundamental orientation. Read the rest of this entry »

Know Your Social Media Marketing Goals

How do we measure success in using social media? We are in the real estate business to earn a living. The bottom line has to be that our business is prospering and growing financially. Anything that doesn’t support this effort or takes time, energy and money away from activities that do, has to go. Read the rest of this entry »

Basic Business Principles Remain in Effect with Niche Marketing & Social Media

People are always asking us – what generates sales and business? The answer to this is very simple – the same things that have always generated sales and business. Social media isn’t some magical medium that absolves us from practicing basic business, marketing and sales activities. Social media is a way to increase our reach, effectiveness and “hours of operation.” Read the rest of this entry »

Help Keep the “Social” in Social Media

How do you like your vegetables – fresh, frozen or canned? Are your social media friends, followers and associates canned or alive?

Converting lookers into prospects and then real estate clients is the goal of all branding and marketing efforts – online and offline. The same principles apply in both arenas and they basically boil down to two activities: Read the rest of this entry »

Bringing the Power of Blogging to Real Estate

In 2002/2003 the power of blogging was discovered. The power of blogging is simply this – blogs, in general, produce higher rankings in search engine results with less effort than traditional websites. Google ended 2008 with 63.5 percent market share of all search and 90% of all growth in the search industry. Taking this into consideration, it makes sense to have your real estate websites formatted and optimized for Google. Read the rest of this entry »